Wealthsimple® — Complete Guide to Modern Investing, Trading & Financial Services in Canada

Introduction to Wealthsimple

Wealthsimple is Canada's leading fintech company, offering a comprehensive suite of digital financial services designed to make money management simple, accessible, and affordable for everyone. Founded in 2014 and headquartered in Toronto, Wealthsimple has grown to become one of the most trusted names in Canadian finance, serving millions of clients with innovative products that span investing, trading, saving, tax filing, and even cryptocurrency.

Unlike traditional financial institutions that often rely on complex fee structures, in‑person appointments, and minimum balance requirements, Wealthsimple embraces a digital‑first philosophy that empowers Canadians to take control of their financial futures from the convenience of their smartphones or computers. Whether you're a first‑time investor looking to grow your savings, an active trader seeking commission‑free stock trading, or simply someone who wants a smarter way to manage money, Wealthsimple provides the tools, education, and support to help you succeed.

The Wealthsimple app and Wealthsimple login portal serve as the central hub for all financial activities, providing a seamless, intuitive experience that makes managing money feel less intimidating and more empowering. With a strong commitment to transparency, low fees, and customer‑centric design, Wealthsimple Canada has redefined what Canadians should expect from their financial service providers.

Key Advantage: Wealthsimple combines cutting‑edge technology with human expertise, offering automated investing, commission‑free trading, high‑interest savings, and integrated financial tools — all accessible through one unified platform with no account minimums.

Official Wealthsimple portal:
👉 https://www.wealthsimple.com/

The Wealthsimple Story: From Startup to Industry Leader

Founding Vision

Wealthsimple was founded in 2014 by Michael Forks in Toronto, Ontario, with a simple but powerful mission: to help everyone achieve financial freedom, regardless of their background, wealth, or investment experience. At a time when most investment services required high minimum balances, charged substantial fees, and catered primarily to wealthy clients, Wealthsimple sought to democratize access to professional‑grade financial tools.

The founding team recognized that technology could eliminate many of the barriers that prevented ordinary Canadians from investing and building wealth. By leveraging automation, data science, and user‑centered design, Wealthsimple created a platform that delivers sophisticated investment management at a fraction of the cost of traditional advisors.

Rapid Growth and Expansion

Since its founding, Wealthsimple has experienced remarkable growth, expanding its product offerings far beyond its original robo‑advisory service. Key milestones include:

• 2014: Wealthsimple launches as an automated investing platform
• 2017: Introduction of Wealthsimple for Business (employer‑sponsored savings plans)
• 2019: Launch of Wealthsimple Trade, Canada's first commission‑free stock trading app
• 2020: Introduction of Wealthsimple Cash (high‑interest savings account)
• 2021: Launch of Wealthsimple Crypto for buying and selling digital currencies
• 2022: Introduction of Wealthsimple Tax (free online tax filing)
• 2023–2024: Continued expansion of features including stock lending, fractional shares, and enhanced portfolio options

Today, Wealthsimple Canada manages billions of dollars in assets and serves millions of clients, making it one of the largest and most influential fintech companies in the country.

Awards and Recognition

Wealthsimple has received numerous accolades for its innovative approach to financial services, including recognition as one of Canada's top fintech companies, multiple awards for app design and user experience, and widespread praise from financial media outlets for making investing accessible to a new generation of Canadians.

Wealthsimple Products and Services Overview

Wealthsimple offers a comprehensive ecosystem of financial products designed to work seamlessly together. Whether you're focused on long‑term wealth building, active trading, saving for short‑term goals, or managing taxes, there's a Wealthsimple solution for you.

Core Wealthsimple Products

All products are accessible through a single Wealthsimple account and unified Wealthsimple login, making it easy to manage your entire financial life in one place.

Wealthsimple Invest: Automated Investing Made Simple

What Is Wealthsimple Invest?

Wealthsimple Invest is the flagship product that launched the company's journey to becoming Canada's leading digital investment platform. It's a robo‑advisor service that uses sophisticated algorithms and modern portfolio theory to build and manage diversified investment portfolios on behalf of clients.

When you sign up for Wealthsimple Invest, you complete a questionnaire that assesses your financial goals, risk tolerance, investment timeline, and personal preferences. Based on your responses, Wealthsimple constructs a personalized portfolio using low‑cost exchange‑traded funds (ETFs) that provide broad market exposure across multiple asset classes.

How Wealthsimple Invest Works

1. Sign up and complete your investor profile through the Wealthsimple app or website
2. Receive a personalized portfolio recommendation based on your goals and risk tolerance
3. Fund your account via bank transfer, pre‑authorized contributions, or lump‑sum deposits
4. Wealthsimple manages your portfolio with automatic rebalancing and dividend reinvestment
5. Monitor your progress through the intuitive Wealthsimple dashboard

The entire process is designed to be hands‑off, allowing you to benefit from professional investment management without the need to actively research, select, or trade individual securities.

Portfolio Options

Wealthsimple Invest offers several portfolio types to match different investor preferences:

• Standard Portfolios: Diversified mix of stocks and bonds based on your risk profile
• Socially Responsible Investing (SRI) Portfolios: Focus on companies with strong environmental, social, and governance (ESG) practices
• Halal Portfolios: Shariah‑compliant investing that excludes interest‑bearing assets and certain industries
• Conservative to Growth Portfolios: Range from low‑risk bond‑heavy allocations to aggressive equity‑focused strategies

All portfolios are constructed using low‑cost ETFs from leading providers, ensuring broad diversification and cost efficiency.

Automatic Rebalancing

Market fluctuations can cause your portfolio to drift from its target allocation over time. Wealthsimple Invest automatically rebalances your portfolio when necessary, selling overweight positions and buying underweight ones to maintain your desired risk level. This disciplined approach helps ensure your investments stay aligned with your goals without requiring manual intervention.

Dividend Reinvestment

When the ETFs in your portfolio pay dividends, Wealthsimple automatically reinvests those distributions back into your portfolio. This compound growth effect can significantly enhance long‑term returns, and it happens automatically without any action required on your part.

Wealthsimple Invest Fees

Wealthsimple Invest charges a transparent management fee based on your account balance:

• Basic tier: 0.5% annual management fee
• Premium tier (accounts $100,000+): 0.4% annual management fee

These fees are significantly lower than traditional financial advisors, who typically charge 1%–2% or more. Plus, there are no trading commissions, no transfer fees, and no account minimums to get started.

Account Types Supported

Wealthsimple Invest supports a wide range of registered and non‑registered account types:

• TFSA (Tax‑Free Savings Account)
• RRSP (Registered Retirement Savings Plan)
• RESP (Registered Education Savings Plan)
• RRIF (Registered Retirement Income Fund)
• LIRA (Locked‑In Retirement Account)
• Non‑registered (Personal) Investment Account
• Joint Investment Account
• Corporate Investment Account

This flexibility allows Canadians to optimize their investments for tax efficiency while pursuing various financial goals.

Wealthsimple Trade: Commission‑Free Stock Trading

What Is Wealthsimple Trade?

Wealthsimple Trade revolutionized the Canadian brokerage industry when it launched in 2019 as the country's first commission‑free stock and ETF trading platform. Before Wealthsimple Trade, Canadians typically paid $5–$10 or more per trade at traditional brokerages, making frequent trading expensive and inaccessible for many investors.

With Wealthsimple Trade, you can buy and sell thousands of stocks and ETFs listed on Canadian and U.S. exchanges without paying any commission fees. This democratization of trading has attracted hundreds of thousands of Canadians who want more control over their investment decisions without the burden of transaction costs eating into their returns.

How Wealthsimple Trade Works

1. Download the Wealthsimple app or access the platform via web browser
2. Complete the Wealthsimple Trade login and account setup process
3. Fund your account with a bank transfer
4. Search for stocks or ETFs you want to buy
5. Place your order (market order, limit order, or stop‑limit order)
6. Manage your portfolio through the intuitive dashboard

The platform is designed for both beginner and experienced traders, offering essential tools while maintaining a clean, easy‑to‑navigate interface.

Key Features of Wealthsimple Trade

Commission‑Free Trading

The core value proposition of Wealthsimple Trade is zero‑commission trading for Canadian and U.S. stocks and ETFs. Whether you're buying a single share or executing dozens of trades per month, you'll never pay a commission fee.

Fractional Shares

Not everyone can afford to buy full shares of expensive stocks. Wealthsimple Trade offers fractional share investing, allowing you to purchase portions of shares starting from as little as $1. This makes it possible to build a diversified portfolio even with limited capital.

Real‑Time Market Data

Stay informed with real‑time stock quotes, price charts, and market news directly within the Wealthsimple app. You can track your watchlist, monitor portfolio performance, and stay on top of market movements without needing third‑party tools.

Stock Lending Program

Wealthsimple Trade offers an optional stock lending program that allows you to earn extra income by lending your shares to other market participants. This passive income opportunity can help offset currency conversion costs or simply boost your returns.

Instant Deposits

For active traders, waiting for bank transfers to settle can be frustrating. Wealthsimple Trade offers instant deposits up to certain limits, allowing you to fund your account and start trading immediately.

USD Accounts

Wealthsimple Trade provides optional USD account functionality, allowing you to hold U.S. dollars and avoid currency conversion fees when trading American stocks. This feature is particularly valuable for frequent traders of U.S. securities.

Wealthsimple Trade Pricing

Wealthsimple Trade operates on a simple pricing model:

• Commission fees: $0 (free)
• Currency conversion fee (CAD to USD): 1.5% (can be avoided with USD account or Wealthsimple Premium)
• Regulatory fees: Minimal pass‑through fees as required by regulators

For traders who frequently buy U.S. stocks, Wealthsimple Premium (subscription service) eliminates currency conversion fees entirely.

Account Types for Wealthsimple Trade

• TFSA (Tax‑Free Savings Account)
• RRSP (Registered Retirement Savings Plan)
• Personal (Non‑Registered) Account
• FHSA (First Home Savings Account)

Wealthsimple Crypto: Buy and Sell Cryptocurrency in Canada

What Is Wealthsimple Crypto?

Wealthsimple Crypto is an integrated cryptocurrency trading platform that allows Canadians to buy, sell, and hold digital assets directly within their Wealthsimple account. As one of the few regulated crypto platforms in Canada, Wealthsimple Crypto provides a safe, compliant, and user‑friendly way to access the cryptocurrency market.

Unlike standalone crypto exchanges that may operate in regulatory gray areas, Wealthsimple Crypto is offered by a registered investment dealer and member of the Investment Industry Regulatory Organization of Canada (IIROC), providing an additional layer of trust and investor protection.

Supported Cryptocurrencies

Wealthsimple Crypto supports a growing list of popular digital assets, including:

• Bitcoin (BTC)
• Ethereum (ETH)
• Litecoin (LTC)
• Bitcoin Cash (BCH)
• Stellar Lumens (XLM)
• Dogecoin (DOGE)
• Solana (SOL)
• Cardano (ADA)
• Polkadot (DOT)
• Avalanche (AVAX)
• And many more

The platform regularly adds new cryptocurrencies based on client demand and regulatory considerations.

How Wealthsimple Crypto Works

1. Access Wealthsimple Crypto through your existing Wealthsimple account
2. Fund your account with Canadian dollars
3. Browse available cryptocurrencies and review market information
4. Buy or sell crypto instantly with a few taps
5. Monitor your holdings alongside your other Wealthsimple investments

The seamless integration with other Wealthsimple products means you can manage stocks, ETFs, savings, and crypto all in one place.

Wealthsimple Crypto Fees

• Trading spreads: Wealthsimple includes a spread in the price when you buy or sell crypto (typically 1.5%–2%)
• No separate commission fees
• No withdrawal fees for Canadian dollars

Security and Regulation

Wealthsimple Crypto takes security seriously:

• Assets held by qualified custodians
• Cold storage for the majority of crypto holdings
• Insurance coverage for digital assets
• Regulated by Canadian securities regulators

Wealthsimple Cash: High‑Interest Savings Without the Fees

What Is Wealthsimple Cash?

Wealthsimple Cash is a hybrid savings and spending account that offers one of the highest interest rates available in Canada — without the fees, minimum balances, or complexity associated with traditional bank accounts. It's designed for Canadians who want their money to work harder while remaining easily accessible for everyday use.

Key Features of Wealthsimple Cash

Competitive Interest Rate

Wealthsimple Cash offers a competitive interest rate on every dollar in your account, calculated daily and paid monthly. The rate is typically higher than what major banks offer on standard savings accounts, making it an attractive option for emergency funds, short‑term savings goals, or simply parking cash between investments.

No Monthly Fees

Unlike traditional bank accounts that often charge monthly maintenance fees (especially if you don't maintain a minimum balance), Wealthsimple Cash has no monthly fees whatsoever. Every dollar you deposit stays in your account working for you.

No Minimum Balance

There's no minimum balance requirement to open or maintain a Wealthsimple Cash account. Whether you have $10 or $100,000, you'll earn the same competitive interest rate.

Free Transfers

Move money in and out of your Wealthsimple Cash account for free via Interac e‑Transfer or direct bank transfer. There are no fees to deposit or withdraw funds.

Prepaid Visa Card

Wealthsimple Cash includes an optional prepaid Visa card that allows you to spend directly from your account anywhere Visa is accepted. The card includes features like:

• 1% cashback on eligible purchases
• No foreign transaction fees
• Instant transaction notifications
• Enhanced security controls

Deposit Insurance

Funds in Wealthsimple Cash are held at partner financial institutions and are eligible for Canada Deposit Insurance Corporation (CDIC) coverage up to applicable limits, providing peace of mind for your savings.

How Wealthsimple Cash Works

1. Open a Wealthsimple Cash account through the app or website
2. Link your bank account for easy transfers
3. Deposit funds and start earning interest immediately
4. Request a Wealthsimple Cash Card (optional) for spending
5. Track your balance and interest earned through the Wealthsimple dashboard

Who Is Wealthsimple Cash For?

• Emergency fund savers
• Short‑term goal savers
• Anyone seeking higher interest than traditional banks
• People who want a fee‑free spending account
• Investors parking cash between trades

Wealthsimple Tax: Free Online Tax Filing for Canadians

What Is Wealthsimple Tax?

Wealthsimple Tax (formerly SimpleTax) is a free online tax preparation and filing platform that helps Canadians complete their annual tax returns quickly, easily, and accurately. Acquired by Wealthsimple in 2019, the platform has become one of the most popular tax filing solutions in the country.

Unlike traditional tax software that charges fees based on the complexity of your return, Wealthsimple Tax operates on a pay‑what‑you‑want model — you can file your taxes for free and optionally leave a tip if you're satisfied with the service.

Key Features of Wealthsimple Tax

Free to Use

There are no mandatory fees to file your taxes with Wealthsimple Tax. The platform supports simple and complex returns alike, including those with self‑employment income, rental properties, investments, and more.

Smart Optimization

Wealthsimple Tax uses intelligent algorithms to search for every available credit and deduction, ensuring you get the maximum refund possible. The platform automatically applies optimizations and alerts you to potential savings.

Auto‑Fill My Return

By connecting to the Canada Revenue Agency (CRA) through the Auto‑Fill My Return feature, Wealthsimple Tax can automatically import much of your tax information, including T4s, T5s, RRSP contributions, and more. This saves time and reduces errors.

Real‑Time Refund Estimate

As you enter your information, Wealthsimple Tax displays a real‑time estimate of your refund (or amount owing), helping you understand the impact of each entry and make informed decisions.

NETFILE Certified

Wealthsimple Tax is certified for NETFILE, the CRA's electronic filing system. This means you can submit your return directly to the CRA from within the platform and receive your refund faster than paper filing.

Support for Complex Returns

Wealthsimple Tax handles a wide variety of tax situations, including:

• Employment income
• Self‑employment and freelance income
• Rental income
• Investment income (capital gains, dividends, interest)
• RRSP contributions and withdrawals
• Medical expenses
• Charitable donations
• Tuition and education credits
• Provincial credits and benefits

Carry‑Forward Data

If you've used Wealthsimple Tax in previous years, your information carries forward automatically, saving you time and ensuring consistency.

How Wealthsimple Tax Works

1. Create a Wealthsimple account or log in with your existing credentials
2. Import your tax information using Auto‑Fill My Return or enter manually
3. Review your return and check for optimization suggestions
4. Submit your return directly to the CRA via NETFILE
5. Receive your refund via direct deposit (fastest) or cheque

Who Is Wealthsimple Tax For?

• Individuals filing simple returns
• Self‑employed Canadians and freelancers
• Investors with capital gains or losses
• Families claiming child and family benefits
• Students claiming education credits
• Anyone who wants to file taxes for free

Wealthsimple Premium: Enhanced Features for Serious Investors

What Is Wealthsimple Premium?

Wealthsimple Premium is a subscription tier that unlocks additional features and benefits across the Wealthsimple platform. It's designed for active traders and investors who want access to advanced tools and cost savings.

Wealthsimple Premium Benefits

• No currency conversion fees on USD trades
• Priority customer support with faster response times
• Access to exclusive features and early product releases
• Enhanced market data and research tools
• Lower management fees on Wealthsimple Invest (for larger balances)

Wealthsimple Premium Pricing

Wealthsimple Premium is available for a monthly subscription fee. For frequent USD traders, the elimination of currency conversion fees alone can more than offset the subscription cost.

Wealthsimple for Business: Employer‑Sponsored Savings Plans

What Is Wealthsimple for Business?

Wealthsimple for Business offers employer‑sponsored savings and retirement plans that help Canadian companies attract and retain talent while supporting employees' financial wellness.

Key Offerings

• Group RRSPs: Employer‑matched retirement savings
• DPSPs (Deferred Profit Sharing Plans): Share company profits with employees
• TFSAs: Tax‑free savings options through payroll deduction
• Financial wellness programs: Educational resources for employees

Benefits for Employers

• Competitive benefits that attract top talent
• Easy administration through digital platform
• Flexible contribution matching options
• Dedicated relationship managers

Benefits for Employees

• Automatic payroll contributions
• Professional investment management
• Low fees on investments
• Access to full Wealthsimple platform

The Wealthsimple App: Your Financial Command Center

Overview of the Wealthsimple App

The Wealthsimple app is available for iOS and Android devices and serves as the primary interface for accessing all Wealthsimple products and services. Designed with simplicity and elegance in mind, the app provides a seamless experience whether you're checking your portfolio, making a trade, transferring money, or filing your taxes.

Key App Features

• Unified dashboard: View all accounts and holdings in one place
• Quick actions: Buy, sell, transfer, and deposit with a few taps
• Real‑time notifications: Stay informed about transactions, market movements, and account activity
• Biometric login: Secure access via Face ID, Touch ID, or fingerprint
• Dark mode: Easy on the eyes for night‑time viewing
• Educational content: Learn about investing, trading, and personal finance

Wealthsimple Login Security

The Wealthsimple login process is protected by multiple layers of security:

• Two‑factor authentication (2FA)
• Biometric authentication (fingerprint, face recognition)
• Device recognition and session management
• Encrypted data transmission
• Automatic logout after inactivity

Getting Started with Wealthsimple

Step 1: Create Your Wealthsimple Account

Visit the Wealthsimple website or download the Wealthsimple app to begin the registration process. You'll need to provide:

• Full legal name
• Email address
• Phone number
• Date of birth
• Social Insurance Number (SIN)
• Employment and financial information
• Government‑issued ID for verification

The account creation process is fully digital and typically takes just a few minutes.

Step 2: Complete Your Wealthsimple Login Setup

After creating your account, set up your Wealthsimple login credentials, including a strong password and two‑factor authentication. This ensures your account remains secure.

Step 3: Choose Your Products

Decide which Wealthsimple products you want to use:

• Wealthsimple Invest for automated investing
• Wealthsimple Trade for self‑directed trading
• Wealthsimple Crypto for digital assets
• Wealthsimple Cash for savings and spending
• Wealthsimple Tax for filing your taxes

You can use any combination of products — they all work together seamlessly.

Step 4: Fund Your Accounts

Link your Canadian bank account and transfer funds to your chosen Wealthsimple accounts. Options include:

• One‑time deposits
• Recurring automatic contributions
• Instant deposits (for eligible accounts)

Step 5: Start Investing, Trading, and Saving

With your accounts funded, you're ready to begin your financial journey with Wealthsimple. Whether you're investing for retirement, trading stocks, building an emergency fund, or exploring cryptocurrency, the platform provides everything you need.

Wealthsimple Fees: Transparent and Competitive

One of the core principles of Wealthsimple is fee transparency. The company believes Canadians deserve to know exactly what they're paying for financial services.

Fee Summary by Product

Compared to traditional banks and investment firms, Wealthsimple's fees are significantly lower, allowing more of your money to stay invested and grow over time.

Security and Regulatory Compliance

How Wealthsimple Protects Your Money

Wealthsimple is a registered investment dealer and member of IIROC (Investment Industry Regulatory Organization of Canada). Client assets are protected by the Canadian Investor Protection Fund (CIPF), which covers accounts up to $1 million in the event of insolvency.

Security Measures

• 256‑bit bank‑grade encryption
• Two‑factor authentication
• Biometric login options
• Continuous fraud monitoring
• Segregated client accounts
• Regular third‑party security audits

Privacy Protection

Wealthsimple adheres to strict privacy standards and will never sell your personal information to third parties. Data is used only to provide and improve services.

Wealthsimple vs. Traditional Banks and Brokerages

Why Choose Wealthsimple Over Traditional Options?

Wealthsimple Customer Support

Getting Help When You Need It

Wealthsimple offers multiple customer support channels:

• In‑app chat: Get help directly within the Wealthsimple app
• Email support: Detailed assistance for complex issues
• Help center: Comprehensive articles and FAQs
• Phone support: Available for Premium members

The support team is known for responsive, knowledgeable service that helps clients navigate any questions or concerns.

Frequently Asked Questions About Wealthsimple

What is Wealthsimple?
Wealthsimple is a Canadian fintech company offering investing, trading, savings, cryptocurrency, and tax filing services through a unified digital platform.

How do I access my Wealthsimple account?
Use the Wealthsimple login through the app or website with your email and password, plus two‑factor authentication.

Is Wealthsimple safe?
Yes. Wealthsimple is regulated by IIROC, uses bank‑grade encryption, and client assets are protected by CIPF.

What are Wealthsimple's fees?
Wealthsimple Invest charges 0.4%–0.5% annually. Wealthsimple Trade offers commission‑free trading. Wealthsimple Cash and Tax have no fees.

Can I transfer my investments to Wealthsimple?
Yes. Wealthsimple offers free account transfers from other institutions and may even reimburse transfer fees in some cases.

Does Wealthsimple offer RRSPs and TFSAs?
Yes. Wealthsimple supports RRSP, TFSA, RESP, RRIF, LIRA, FHSA, and non‑registered accounts.

Can I trade U.S. stocks on Wealthsimple?
Yes. Wealthsimple Trade offers access to stocks and ETFs on major U.S. exchanges.

Is Wealthsimple available outside Canada?
Wealthsimple primarily serves Canadian residents. Some services may be available to Canadians living abroad, but availability varies.

How do I contact Wealthsimple support?
Use the in‑app chat, email support, or browse the help center. Premium members have access to phone support.

The Future of Wealthsimple

Wealthsimple continues to innovate and expand its product offerings. Future developments may include:

• Additional cryptocurrency support
• Enhanced trading tools and research
• Expanded business and workplace solutions
• International expansion
• New savings and lending products
• Deeper integrations with accounting and financial software

As Canada's fintech leader, Wealthsimple is positioned to remain at the forefront of digital finance, continuously improving the way Canadians manage their money.

Conclusion: Why Millions of Canadians Choose Wealthsimple

Wealthsimple has fundamentally transformed how Canadians approach investing, trading, saving, and managing their financial lives. By combining cutting‑edge technology with transparent pricing, exceptional user experience, and a genuine commitment to financial accessibility, Wealthsimple has earned the trust of millions of clients across the country.

Whether you're a first‑time investor taking your initial steps toward building wealth, an active trader seeking commission‑free access to global markets, a saver looking for better interest rates, or simply someone who wants a smarter way to file taxes — Wealthsimple provides the tools, education, and support to help you achieve your financial goals.

With a seamless Wealthsimple login experience, robust security, award‑winning app design, and a constantly expanding product suite, there has never been a better time to join the Wealthsimple community.

👉 Visit https://www.wealthsimple.com/ to create your free account and start your journey toward financial freedom today.